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info@arethia.com

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About us

Operations

Our Heritage

Arethia represents an international group in the flavour & fragrance industry with a focus on high-quality products and tailor-made solutions.

Arethia operates two main productions hubs in Hamburg, Germany and Surabaya, Indonesia.

People working in a flavour manufacturing company

Arethia´s origins date back to 1954, when Alfred N. Hertz founded a a small but ambitious flavour company, Alfred N. Hertz GmbH to support his clients with tailor-made taste solutions

Food and beverage

Inhalation & active ingredients

Oral care and pharma

Senovia specializes in creating high-quality flavours for sweet goods and beverage applications.

Top view of different bowls with candies on it

Established in 1954 near Hamburg, Germany, Hertz Flavors represents the origins of the Arethia group. The company has established itself as the leading supplier of flavours for the tobacco and nicotine industry.

Our versatile team proudly supports projects in specialized areas outside the conventional culinary spectrum.

Advanced flavour manufacturing technologies

Ingredient innovation & technologies

Innovative flavour solutions

Open innovation

Sensory & data science

At Arethia we strive to stay ahead, at the forefront of flavour compounding—where innovation meets precision.

In the domain of ingredient innovation, Arethia upholds a rigorous approach to Portfolio Management, focusing on the continual expansion and optimization of our ingredient portfolio to align with market dynamics.

With an extensive catalogue comprising over 20,000 articles and 100,000 recipes, our market organizations stand as leading innovators in flavour industry.

Knowledge is a currency that appreciates in value when shared. At Arethia, we actively promote the exchange of ideas, experiences, and expertise.

Manufacturer employee working on a machine

Our Sensory Science team at Arethia supports our core processes as a provider of sensory solutions, deploying sound methodology tailored to diverse use cases.